Laura Baron

As Head of Sustainability, Laura spearheads Purcell's sustainability strategy and processes, driving innovation across the practice. As a qualified architect with over 15 years’ experience, she has developed a broad range of skills, working on many projects from large-scale urban masterplans to sensitive historic sites. Her role is to educate and advocate for environmentally and socially conscious design, at every stage of a project.

Laura is passionate about working with all members of a project team to find innovative solutions to adapting and conserving our built heritage, against the backdrop of the climate emergency. She works closely with project teams to advise and guide clients on achieving sustainability through the decision-making process.

Laura authored the Heritage Building Retrofit Toolkit in partnership with the City of London Corporation, developing a comprehensive process for climate action in our most sensitive settings.

She is on the Steering Group of Architects Declare, a network of over 1300 architectural practices across the UK committed to addressing the climate and biodiversity emergency. She has contributed to multiply industry-led initiatives including the Skills for a Sustainable Skyline Taskforce, Architects Climate Action Network (ACAN), and the Low Energy Transformation Initiative (LETI). She sits on several quality review panels as well as the NLA Conservation and Retrofit Expert Panel.